If you have ever paid for a lead that turned out to be the wrong trade, the wrong town, or somebody who was never going to hire anybody, you are not imagining it. The Federal Trade Commission wrote it down.
Nothing on this page is legal or financial advice. Every claim about HomeAdvisor and Angi below comes from the FTC's own published record, linked so you can read it yourself.
In March 2022 the FTC filed an administrative complaint against HomeAdvisor, Inc. — the Denver company affiliated with Angi, formerly Angie's List, which also does business as Angi Leads and HomeAdvisor Powered by Angi.
The FTC alleged that HomeAdvisor told service providers they "only will receive leads matching the types of services they provide and their preferred geographic area," when in the Commission's words "many of them do not." It also alleged the company "often tells service providers that its leads result in jobs at rates much higher than it can substantiate," and that sales agents misrepresented that the first month of an optional $59.99 mHelpDesk subscription was free.
The Commission voted 4–0 to accept a consent order in January 2023 and approved it as final on 21 April 2023. The order requires up to $7.2 million in redress and bars the company from claiming its leads come from people ready to hire, or who asked HomeAdvisor directly for home services.
Per the FTC's own description of the business, providers generally paid an annual membership fee of $287.99, and then a separate fee for every single lead on top of it.
Two things worth sitting with:
The FTC did not allege the fees themselves were deceptive, and we are not saying they are. It is simply the shape of the deal: the money moves before the work does.
The settlement set aside payments of up to $30 for providers affected by the lead-quality misrepresentations, and up to $59.99 for providers told the first mHelpDesk month was free.
If you ran a trade business and advertised through Angi Leads or HomeAdvisor in those years, that is worth knowing about. The FTC's case page has the documents.
A flat monthly rate. No fee per lead. No commission on the job. No bidding against four other people for the same customer. A customer finds you, calls your phone, and whatever you agree on is yours.
Your first month is free with code FIRSTPRO. After that it is $9, $19 or $29 a month depending on the plan you pick. Cancel any time.
We are small — East Tennessee only, and a short list of providers so far. We would rather say that out loud than pretend otherwise.